WONDERING WHAT THE EFF IN TIFFANYEFF STANDS FOR? DON'T BE CHEEKY, IT'S
NOT WHAT YOU THINK...
Fairweather, my surname, has proven to be a challenge to brand. Primarily since
I share it with a popular Canadian retailer. Consequently, I'm always being asked
if there is any affiliation (there's not). In efforts to set myself apart, I shortened
it to 'F' and spelled it out for emphasis.
I don’t know what it is about September that makes me bold enough to completely reface my website but it seems to be a trend. This year I wanted something brighter. My previous design was dark and moody — a vintage portfolio in hand fee. This time around I'm craving something clean and modern that doesn't distract from my work. A real art gallery aesthetic.