TiffanyEFF Graphic Design

Nekton

Creative Direction / Editorial Design

TThe Nekton Indian Ocean Mission book was an intimidating project, filled with great scientific detail. The challenge here was to present the wealth of information as a visually inviting editorial that informs and inspires. To accomplish this, I broke down the content into bullets, using icons to illustrate the data. The hierarchy, as well as the grid design, was an essential part of guiding you through each page. Bold title treatments announce the subject of each chapter, accented by pull quotes and Nekton's vivid photography.

The original design used several maps to outline Nekton’s mission plans. I wanted to present these maps in a different way than you might expect, so I used illustrations that traced the ebb and flow of the ocean. Giving each diagram more depth and painting a more informed image of Nekton’s landscape.


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