Creative Direction / Graphic Design
The direction for this project was for opulence and elegance. The posters, which displayed the two chef bios and their individual menus for the event, would be front and centre and I wanted them to be eye catching but not distracting. They needed to give information without stealing attention.
I created the diagonal grid as a way of adding modernity and polish to the wealth of information. Unifying the various layouts using a subtle colour palate and dropping head shots into a sepia tone for an understated richness. To reflect Mexico’s famed blossoms, I used bouquets of flowers in a low opacity for a final subtle detail referencing
the countries beauty.
Event material design for MSLGroup Canada
Designed for both French & English languages