TiffanyEFF Graphic Design

Nekton

Creative Direction / Editorial Design

The Nekton Indian Ocean Mission book is an intimidating piece, filled with great scientific detail. The challenge here was to present the wealth of information as a visually inviting editorial that informs and inspires.  To accomplish this, I broke down the content into bullets, using icon graphics to illustrate the information. The hierarchy as well as the grid design was an important part of guiding you through each page. Bold title treatments announce the subject of each chapter, accented by pull quotes and Nektons vivid photography. 

The original design used several maps to outline Nekton’s mission plans. I wanted to present these maps in a different way than you might expect so I used illustrations that traced the ebb and flow of the ocean. Giving each diagram more depth and painting a more informed image of Nekton’s landscape.


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