Editorial Design / Photo editing
It was such a treat working with PayPal on their Holiday Giving Guide! It was a large project with a tight timeline but the result was so rewarding; I’m really proud of how it turned out!
The challenge really came in developing a layout that stayed true to the PayPal brand, delivering the desired aesthetic. It was important to choose the right images (which was so much fun by the way) photo edited to emphasize the warmth of the holiday.
PayPal has a series of icon graphics that they use to communicate various themes in their brand. They are beautiful, and when I was asked to create one illustrating Canadian online shopping for the holidays, I wanted to make sure that it fit in seamlessly with their brand. Using both their existing icons and designing new ones to shape the Canadian landscape - featured on the cover.
For MSLGroup Canada