Editorial Design / Photo Curation & Editing
It was such a treat working with PayPal on their Holiday Giving Guide! It was a large project with a tight timeline, but the result was so rewarding. I’m really proud of how it turned out!
The challenge came in developing a layout that stayed true to the PayPal brand and delivered the desired aesthetic. It was important to curate the right images (which was so much fun by the way), retouched to capture the warmth of the of the holiday.
PayPal has a series of icon graphics they use to communicate various themes in their brand. When asked to create one illustrating Canada's online shopping market for the holidays, I wanted to make sure that it fit seamlessly with the current series. To accomplish this, I used their existing icons as well as designing new ones to tell the visual story. This design is featured on the cover.
For MSLGroup Canada