WONDERING WHAT THE EFF IN TIFFANYEFF STANDS FOR? DON'T BE CHEEKY, IT'S NOT WHAT YOU THINK...

FAIRWEATHER, MY SURNAME, HAS PROVEN TO BE A CHALLENGE TO BRAND. PRIMARILY SINCE I SHARE IT WITH A POPULAR CANADIAN RETAILER. CONSEQUENTLY, I'M ALWASY BEING ASKED IF THERE IS ANY AFFILIATION (THERE'S NOT). TO SET MYSELF APART, I SHORTENED IT TO 'F' AND SPELLED IT OUT FOR EMPHASIS. STILL DON'T GET IT? DON'T WORRY NEITHER DOES MY MUM.