CREATIVE DIRECTION & DIGITAL CAMPAIGN DESIGN
For this project that partnered Lacoste with Town Shoes, I was asked to create editorially inspired designs for a virtual party to be hosted on Facebook. The objective was to engage “party goers” with the Lacoste brand through fun quizzes in efforts to win a prize.
My goal was to create a lively design that would hold the viewer's attention, draw them into the content, and leave a lasting impression of the brand. To accomplish this, I used a bright colour palate over photographs from Lacoste’s archives. This renewed the images for a modern format, creating intrigue into each frame.
While the design had to have a polished editorial feel, It also had to pose a question and imperceptibly provide its answer. By using careful image placement to lead the eye through the layout I was able to make each frame memorable and easy to absorb.