DAY OF THE DEAD
(DIA DE LOS MUERTOS)
CREATIVE DIRECTION, ILLUSTRATION & LAYOUT DESIGN
FOR MSLGROUP CANADA
I just love it when a client gives me the gift of complete creative freedom - Happy Birthday Tiffany!
The directive for this project was to capture the spirit of Mexico’s Day of the Dead in the pitch card that would accompany a skull for recipients to decorate in their own style.
Because Day of the Dead is celebrated around the same time as Halloween, yet contrary in celebration as it’s more of a joyous festival of the dead, I had to create a visual separation of the two. To really emphasize their differences I focused on colour. I didn’t use black or orange, colours that define Halloween, and instead used dark magenta, deep yellow & turquoise over a rich blue background. Flowers were a symbol I found time and again in my research. Their ephemeral beauty rings so true of Day of the Dead, it also showcases the many vivid colours of Mexico.