DAY OF THE DEAD
(DIA DE LOS MUERTOS)

CREATIVE DIRECTION, ILLUSTRATION & LAYOUT DESIGN
FOR MSLGROUP CANADA

 
 
 

I just love it when a client gives me the gift of complete creative freedom - Happy Birthday Tiffany! 
The directive for this project was to capture the spirit of Mexico’s Day of the Dead in the pitch card that would accompany a skull for recipients to decorate in their own style.

Because Day of the Dead is celebrated around the same time as Halloween, yet contrary in celebration as it’s more of a joyous festival of the dead, I had to create a visual separation of the two. To really emphasize their differences I focused on colour. I didn’t use black or orange, colours that define Halloween, and instead used dark magenta, deep yellow & turquoise over a rich blue background. Flowers were a symbol I found time and again in my research. Their ephemeral beauty rings so true of Day of the Dead, it also showcases the many vivid colours of Mexico.

DESIGNED FOR BOTH ENGLISH AND FRENCH LANGUAGES