THE A/Z FILM FESTIVAL

THESIS STUDIES ON KINETIC TYPOGRAPHY
OCAD UNIVERSITY

 
 
 

For my thesis, I searched to find the best way to marry two of my favourite things together: typography and film. Thus The A/Z Film Festival was born. The ABCDEFGHIJKLMNOPQRSTUVWXYZ Film Festival celebrates those first few moments of a movie where the title of the film and its actors, directors, and contributors are introduced to the audience. More than just words on the screen, a movie's use of kinetic typography is a way of setting the tone of a film while building anticipation for its start. 

Do You remember the opening credits to 1963s Pink Panther? If not, I'm sure you're familiar with its mischievous pink mascot that was featured in the films 3-minute opening sequence. The titles became so popular that they were adapted into its own cartoon series. While the chilling title credits of 1995’s suspense thriller, Se7en brought you into the mind of a serial killer, setting the tone for the rest of the movie. 
The A/Z Film Festival brings recognition towhees title credit sequences, giving them a stage to shine – and of course, win awards. 

I received a lot of concerned feedback about my choice to name my festival The abcdefghijklmnopqrstuvwxyz Film Festival (or The A/Z Film Festival). While some thought it was audacious to use the 26 letters as the title, I chose the alphabet because I felt the festival needed something that could encompass all genres of kinetic type in movies. The alphabet, though long and probably a bit of a mouthful, was the perfect title to represent every letter and every word in this unusual film festival.

"HAS THE MOVIE STARTED YET?"
- MOVIE GOER
"NOT YET, IT'S ONLY THE TITLE CREDITS" - THEATRE USHER


BRAND IDENTITY

It was important for me to create a logo that could move. Because the festival is about kinetic type, I became fixated on creating something malleable. Taking advantage of the negative and positive space in the kerned alphabet I designed, I showed small parts of their patterns in the window. By simply moving that window around over the alphabet I was able to create a logo that was constantly in motion but also united in their abstract shapes. You can still tell they are letters in the alphabet, but you have to almost link the information together. They move without moving.